The presentation box our albums come in has a long history. Developed for us in 1995 by leading designer Donna Hoyle, it combines two graphic elements: a 17th Century Italian text, and a series of leaf and heraldic devices including our own Cherub.

It doesn’t even bear our name, but to us, and our customers, it’s a key part of our identity, like Tiffany’s Blue Box… but maybe not as famous!

The Box even survived a total rebranding in 2008, when we couldn’t bear to part with it. It was another seven years before we refreshed the design, and even then we built on the same foundation, retaining Donna’s original graphics.

The Box is a major design challenge. It must be intensely practical, must work across a huge variety of sizes, colours and cover materials, and (like Tiffany’s) must project the values of exceptional quality and timeless design that we stand for. No “three-month taste” here!

For the refresh we added more silk screen passes, changed the colour to shades of grey and matched it to a new grey suede inner bag. Everything is local: the silky soft suede bag hand cut and sewn here at Queensberry, the silk screening and die cutting done by local specialists.

We hope that when you and your clients first receive your album — even before you open it — you’ll recognise that this is something that truly reflects your own pride in your photography, and its significance to your clients, capturing a time or an event that they want never to forget.

Alexandria x