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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Differentiation

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to To View More >>

This entry was posted in by Ian Baugh | Leave a Comment

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment

Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that To View More >>

This entry was posted in , , , , by Gregory Georges | Leave a Comment

After coming across Paul and Puyan’s wedding, we knew we had to chat with the photographer behind their beautiful photographs. Documenting love stories both in France and abroad, Jérémy  Boyer has only been in the wedding industry for around four years, and says he's been taking it seriously for the past two! But with his clear vision and creative outlook he's already well recognised for his work. We discussed all things weddings, from mixed cultures and traditions, to the clients you attract, and of course Puyan's one-of-a-kind dress, made by herself. To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment