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Recent posts
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Click here to watch on Vimeo. We first met Justine at WPPI in 2003, and she's been a good friend ever since. Last year she saw our new Musée there, and I'm pretty sure she really liked it! Given that so many people shake their head in disbelief at the idea of selling a product in this price range, I just had to ask her about its place in her business. She talks to me about how to succeed as a high end studio; where the business comes from; the importance of networks and word of mouth; her secret weapon (her Mom!); how she presents herself to clients; how she prices and sells Musée (what she To View More >>
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About twelve months ago Jonas Peterson left his high profile, high paying position as a leading advertising copywriter to become a full-time photographer... In his first year on the block he shot 42 weddings and jumped to number one in Google rankings for 'Brisbane wedding photographer' (actually he did that in two months). He's booked 15 destination weddings so far this year and describes his business as 'wedding photography with a touch of awesome'. He's built a loyal following on his blog (over 2000 hits a day), has over 1450 followers on Twitter and a similar number of fans on his Facebook To View More >>
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Catherine Connor of Aspire Photographic Training in the UK Lakes District has been a good friend of Queensberry for over a decade. Catherine is a highly experienced marketer and business development manager, and since 1998 thousands of photographers have benefited from both her own coaching and the experience of her impressive team of trainers. I talked to Catherine about what it takes to succeed in this industry. Is there a future for professional photography? Is it really harder today? How has digital changed things? Should photographers depend less on weddings? You can follow Catherine and To View More >>
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Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>
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I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy. But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>
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