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I took the opportunity last Sunday to change how I did things. It was partly out of necessity, and partly curiosity.
[caption id="attachment_1008" align="alignleft" width="324" caption="Jo and Jeremy"][/caption]
My clients had indicated that they would like me to preplan their album.
Normally we would shoot the wedding, put some images on our blog, then put about 100 in a web gallery.
Then, when they arrived to collect their images, we would give them a box of previews. But we were running a little behind schedule and the prints were not going to be ready for their arrival.
I decided not to put up the gallery and make the first thing they saw my pre-plan for their album.
I laid it out in PJ and output it as a slide show.
They arrived, we talked, I turned off the lights, and I hit them with their album.
Three pages in, tears were streaming down the bride's face.
This was a powerful opening to their wedding photography.
That power came from storytelling without preconceptions.
It brought home the fact that when somebody asks you to be a storyteller you don't normally hand them a dictionary and ask them which words they would like you to use.
The wonderful thing was that if I did my job right I would be influencing their expectation before they restricted it on budget.
The other beautiful thing was that since it was still a virtual album anything could change.
To increase its acceptability I asked many questions about their expectations, and then designed an album to exceed them.
I love my job .... as a story teller.
Johannes
Tagged under Album Design
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[...] recounts a touching and impactful experience he had recently with one of his couples. Click up *HIS BLOG* and read the story. There is such truth in his words. We should never forget why we do what we [...]
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