My son is getting married in six weeks, and my daughter next year in May. So everyone's asking, “ Who did you pick to photograph your kids’ weddings?" That's not what I asked myself. I asked the same question as the people who come and see me: "How much is this gonna cost?" The answer really opened my eyes… When I analyzed it, I'm paying the photographer and their assistant for their time that day, and they are giving me the files. After the wedding, I personally will edit, color correct, create 4x6 proofs, order a proof box, design an album, do the post production work, order the album, To View More >>

We've created albums for celebrities of all sorts over the last forty years, from the likes of Pope John Paul 2, Queen Elizabeth and Princess Diana through to many others famous in business, entertainment and the arts. It's hard to talk about because many famous clients quite rightly insist on total privacy regarding their images and we often receive requests from photographers for confidentiality, not just from celebrities but regarding culturally sensitive weddings. Those photographers have been chosen by their clients because of the trust and confidence they instill. To honour that confidence To View More >>

In my posts a couple of months back about album marketing I suggested that you need an entry-level price that doesn't scare people. That prompted Darlene to tell a good story... "If a bride has a Mercedes budget and your prices start at Ford, she won't even come look at you. I've seen that in action with some of my clients. "One guy from a rust-belt town was charging $1500-3000. He told me, 'I can't sell your albums – they're too expensive and I can't get $5000 for a wedding round here'. "I told him he'd be surprised to learn, then, that one of his competitors (20 minutes away) was using To View More >>

I'm going to drop two shoes in this post. First shoe: Some time ago Johannes wrote a post he called Crikey ("that's a lot of money for an album"). It made me feel a little fidgety. I thought, we care too much about the quality of our products and services to compromise them, and maybe that's a problem. Clients often say they love what we do, but can we do it cheaper? Sometimes we try. We go about looking at how we could adapt a product, system or idea … but we don't do cheap well. We're as proud of our work as you are of yours, and compromising feels like we're shooting for the moon with an To View More >>

These articles are about strategies to combat the recession. I ended my last post by posing the question on everyone's lips: what happens if my bookings drop? You'll need to have read my previous post to make sense of what follows, but to recap, based on the numbers in the graphic below, if I get 30 wedding bookings and average $5000 per job my income is $71k. If I could get 40 bookings I'd make $114k, even if my average dropped to $4600. All good, but what happens if I can only get 20 bookings? The answer is my income drops to $28k! I could still achieve my $100k income goal with just 20 weddings To View More >>