Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by To View More >>

Apart from the fact that Katherine adores Queensberry albums, she personally feels you can’t beat printed images. In this day and age everyone (herself included) has thousands of photos on their phones, computers and social media accounts, but they rarely get round to printing the images. And yet when you hire a professional photographer the images are of such beautiful quality, it's such a shame to confine them to a ‘screen’, as they take on a whole new dimension when printed. Katherine gives us some sound album advice to ponder, interspersed with beautiful To View More >>

This weeks 'Share of the Week' goes to James Kelly Photography, based in the UK, who shared a great Queensberry flushmount album video and words about the importance of printing. Thanks for sharing, James. There’s a wee thank you on its way to you. "Let's talk about the digital files. "The truth is, the high-resolution digital files should not be at the top of your priorities of the final product when deciding on a wedding package/photographer it should be the album. Yes by having those files, you will be able to print them as you please and make a wedding book etc but To View More >>