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Have you noticed our finely polished "tech tips" get less Likes than the other posts? :( So I thought I'd just remind you that us tech support staff are real people too. I went to our nation's capital over the weekend as a bit of a family outing. I didn't go to look at parliament buildings. Boring, in fact I didn't even see them in the distance. I went to the Weta Cave, where Weta Workshop is based and where they made the props for Peter Jackson's Lord of the Rings, Hobbit etc. I have to be honest, I nearly had a nerdgasm. Not only because of the artistic ability of the teams who do this work To View More >>
[caption id="attachment_16947" align="alignright" width="300"] Musée - object of desire, or waste of money?[/caption] It's hard to shake off a reputation for being expensive. It's hard to shake off a reputation for being cheap too. The question is, which reputation do you prefer? Our people get frustrated when they hear, "Oh you guys are so expensive…" In fact this week they ran an email saying, "That's not right!" Their point is we have six different product ranges, six very different price points, and most people are genuinely surprised by what we can offer. My point is that cheap doesn't To View More >>
A series about storytelling in album design. Highlight the Heroes Every story needs a hero, and so does your album design - probably one on most layouts! The hero image is the focal point, the main attraction, the place you want the viewer's eye drawn to. In graphic design speak it’s called creating visual hierarchy. The supporting characters help the story along and keep things interesting, but it's the heroes you want to shine. I talked about ways to begin and wrap up a story previously, but the middle of the story is where the action is. People dress up and assemble together, the guy finally To View More >>
A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>
Photojunction's alignment tools are pretty cool (here's a video) but just occasionally tech support gets asked a question, and we think, "I should know that" or, "Good idea - can PJ do it?" Today I got asked about aligning images centrally between a panorama image and the edge of the page, as in the picture. When in doubt I ask a developer. Yes, they said, and here's how: 1. Add your images to the page and arrange them roughly where you want them to be. In this case I would place the pano image how I want it and then align and space the three smaller images as a group, as normal. The challenge To View More >>
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