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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Audience

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

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Written by: Clare Breheny When I worked in a corporate environment we would have literally hundreds of company-specific terms and acronyms that we used in meetings and emails to describe processes, systems, customers, products etc etc. When someone new joined the company we’d forget and spout out all these three letter acronyms, and we would see their face glaze over as if we were speaking a foreign language. For us, that was how things worked and what things were called. It was our day-to-day language and modus operandi. It would take a new person joining to remind us that To View More >>

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Katy Perry gets 65,000 Facebook Likes for changing her Facebook picture, so she probably won't be impressed by this - but we thought an album we featured on our blog last month did really well! It got 251 Facebook Likes (and counting), 18 pins, a couple of tweets and a few comments. Our record is 599 Facebook Likes, set last year by a popular kiwi radio jock's wedding album - he posted about it on his own page, causing a nice little uptick in our google analytics. But Katy Perry and Vaughan Smith are "celebrities" with big audiences, and Nichola and Sunhong aren't. So why did their album (and To View More >>

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Are you open for business? 24 hours a day, seven days a week? Do you take holidays? The world has changed, and with Workspace you don't even need to work the till. Just upload your images to Workspace, create a price list, and share your Collections with clients. Workspace collects the money and pays you out monthly. So simple it hurts. Check out our "how to" videos about price lists and shopping carts before you start sharing with your clients. But wait, there's more. You can sell around the world! Set up price lists in the local currency for the States, UK, Canada, Europe, Australia and (or) To View More >>

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Chaos theory has a metaphor for the way trivial occurrences can have significant consequences: it's the butterfly effect. We're proud of Johannes' post of that name in which he explains why he's a Queensberry partisan. It's about a serendipitous image that won him his first NZIPP Gold, caught Heather's and my eyes … and led to a relationship that's lasted eighteen years. So far. All because his tripod collapsed. That relationship has been positive for us in so many ways, and we hope it's been good for Johannes too. One of the benefits has a really old name: word of mouth. Johannes has a great To View More >>

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