Catherine Connor heads Aspire, one of the UK’s foremost training providers for photographers. She knows that business isn’t easy, and requires “buckets of courage”. Your first challenge, she says, is to create a business with the right atmosphere to powerfully influence the tribe you aim to attract — and of course fulfil you personally:   Make it your mission to consider the content of your business. First, study how it feels. Asking yourself if you want to be in your own business is a starting point for most creatives. What is the atmosphere like? Does To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

Written by: Kate Hopewell-Smith Come summertime you can’t open a newspaper or magazine without articles about getting your body ‘beach ready’. Many women are secretly terrified at the prospect of getting into swimwear publicly, because whilst very few people actually suffer from body dysmorphia (the belief that one's appearance is unusually defective) most women have body issues. The truth is that I deal with this reality on a regular basis because I shoot a lot of boudoir photography. Last week I put a few pictures on Facebook from a shoot that both I, and the lady To View More >>