Sales are coming along nicely for our new Queensberry Print range, thank you! Our introductory special offer is over, but as promised we've just introduced 15% trade discount on Queensberry Print products - for professional photographers only. Here's how you qualify. If you're an existing client with an approved account you will automatically qualify for the discount for the next twelve months. The discount will be deducted in your Workspace shopping cart as you place your order. If you open a new account you will qualify for twelve months from the date your account is approved. After twelve months To View More >>

A series about storytelling in album design. Every great story has a beginning, a middle and an end Part of what makes a story interesting is the way it's told. It pulls you in, leads you along a path of discovery and ends with a satisfying finale. I've already mentioned the importance of chronology, and I'll have more about the middle later, but what's the secret to a strong beginning and a satisfying ending? The beginning Writers spend a lot of time on their first paragraphs. They know if they don't kindle your interest they leave you cold. If you're not sure what should go on your first page To View More >>

The first in a series about the art of storytelling in album design. Every day at Queensberry we create books and albums about wedding days, birthdays and family celebrations. Years of looking at all those photos have convinced us that storytelling is an important part of the design process. It really will help a book stand head and shoulders above others that simply have a bunch of people looking awkwardly at the camera and smiling - no matter how good the individual photos may be! So what is it about a good story that captivates your attention, takes you on a journey, and gives you a sense of To View More >>

Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>

The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>