The average wedding photographer works a lot harder today than they did ten to thirty years ago. The promise that digital photography would make life easier and cheaper just hasn’t eventuated. We've been keeping statistics about our albums for thirty years, and I thought sharing a few numbers might reinforce that cliche, “We’re our own worst enemies”. We’re talking averages here, and everybody's different, but this is how it looks to us. Old World Wedding Photography • Medium format camera, 120 roll film, 10 rolls x 12 exp. = 120 shots. • Typical album: To View More >>

This post isn't a judgment on the underprivileged, or a suggestion that we all move into gated communities. It is about how to succeed. Who you surround yourself with, according to psychologists, affects how successful you’ll be. The same’s true for who you emulate or seek advice from. If you want a happy family, check out someone who has one. If you want to be wealthy, ask a rich person – not a financial advisor (not the same), and not a poor person either. Unless of course you want a list of what not to do. The internet delivers to us the best and the worst of all advice. I can’t count To View More >>

Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>

I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>

Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>