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SEARCH RESULTS FOR: Differentiation
Although a lot of you love our albums (us too!) we operate on the simple principle that you're running a business, and if you can't make money selling them you shouldn't buy them. But there's no doubt many photographers do struggle. Partly that's because they sell a la carte, and have persuaded themselves that their clients don't want albums. I don't buy it. A la carte is often shorthand for having a cheap headline price, and no levers you can pull to make a better sale. (I'm not saying a la carte's a bad idea, but it needs close thought). As for people not wanting albums, it was the same story To View More >>
This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>
Another album company sells direct to the public. Not that it's immoral or anything, or maybe even that unusual these days, but it does undermine a professional's ability to differentiate, don't you think? Cheers, Ian To View More >>
Wedding and portrait photographers are lucky. There is an automatic point of difference built into the core of our businesses - our photography. Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>
Why not design your albums in Photoshop or InDesign? A lot of people do, and they're great applications – we depend on them both ourselves. A few thoughts … Adobe don't think designing your albums in Photoshop is a good idea. That's not what it's for. Adobe's page layout software is InDesign. So how much does InDesign know about wedding and portrait photographers, their workflow, their albums and their suppliers? InDesign doesn't know what DPI your lab needs, or what file type, or what size the printed layouts should be, or about bleed and trim requirements, or what colour management processes To View More >>
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