"Let’s start out with a universal truth. A digital photograph costs nothing. Nothing to make, nothing to store, nothing to transfer and nothing to see..." Now we have your attention, there's an interesting and thoughtful post about pricing on Lighting Essentials. Thank you to @PicSeshu for pointing it out. Cheers, Ian To View More >>

I see something cool somewhere and have to share it with my ten best friends ... and some of them like it enough to share the love ... You know the rest ... actually the same works for the flu. So there I was prowling the Digtal Wedding Forum and saw this little baby and thought, Wow! I have to show all the people who haven't seen it yet. This is not about me trying to discover something new, but sharing the love. hugs, Johannes PS Didn't somebody at Olympus do a great job? [He wants one - Ed] To View More >>

When people contact us about their wedding, if they are doing a general search, they most often ask, 'How much to shoot our wedding?' Eventually they get around to 'What do I get?' and finally 'Are you available?' This email just came in. It says it all really.To whom it may concern,Would it be possible to be sent a full price list of your wedding packages?Thanks, Justin We all want our clients to care, because it is the caring that makes them better clients. So what are we selling? Are we selling a product at a price? Are we selling our ability to make great photographs? Are we selling our ability To View More >>

[caption id="attachment_2679" align="alignnone" width="500" caption="Click on the images to view them larger"][/caption] We often talk about albums catching our eye... This one by Josef Isayo certainly did. He shot Porsche and Adam's wedding in early 2007. The couple, two ER doctors from San Francisco, came to Josef and asked him to shoot their wedding in Cuixmala, Mexico- an opportunity many photographers strive for. But as an experienced destination photographer who's shot several weddings in Mexico, Josef knows it's no walk in the park - you've got to be prepared. I asked Josef to share To View More >>

More feedback on my email, Your next album supplier Changing to Queensberry is like changing my Ford Focus for a top range Audi ... Not sure many people are going to cope with that. Depends what you mean by "many". But certainly we never expect most people to choose Queensberry. Products that differentiate need to be aspirational (ie more people want them than can have them). That applies to your own "products" too, of course. In business, rather than ask how much something costs, it's useful sometimes to ask how much it's worth. And how it positions you in your market. There were 42 album companies To View More >>