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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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What does a photographer do when their client wants something ‘a bit different’ for their wedding day? Ask Steve and Heidi of Aim 2 Please Photography. That’s exactly what they were asked by Katherine and Steve who were married at a stunning golf course resort north of Toronto on a warm spring day. The bride and groom were married by the bride's Grandparents, who are both members of the Salvation Army, then headed off to several locations around the resort where Steve and Heidi has set specific shots up. They posed with chairs in a grassy field, under a white canopy bed and set up a shoot To View More >>

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When your first ever album order catches Queensberry’s eye you’ve got to be pretty pleased with yourself. Especially when you designed it in a program you’ve never used before. Keryn Sweeney of Keryn Maree Photographer recently opened her studio in Auckland, New Zealand, and shot and designed this little gem as a studio sample for the beauty side of her business - an area she’s had plenty of experience in. Keryn recognises the benefits of offering her clients albums, but although she'd come from a well-established beauty and glamour studio she'd never used them before. When it came to To View More >>

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Stephen blogged recently about how, when he's away from home, he loves keeping up with friends and family on Facebook. Loves the photos, the sharing, the little messages - likes wishing his mother a happy birthday ... and seeing the message spread around his network, so the best wishes get multiplied many times. But sharing isn't the same thing as remembering, and Facebook is really about the former, not the latter, and it's interesting to ask why. For a start, what's the likelihood of Facebook being around when our children and grandchildren want to know about us? If history is any guide, not To View More >>

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While we were finalising our wedding album, our photographer asked us what I thought was an insignificant question. Having received the album, I now understand why, and I think it's important. The question soon, but first the back-story. The first time my wife Kayla and I saw our photographs was as a slideshow. If you've ever seen one of Johannes' slideshows, you'll know how beautiful they are. We were drawn in by the imagery, the music, the timing. And having not seen our photos until that point, we instantly felt a strong connection to them. Framing them in a slideshow format helped tell our To View More >>

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I just participated in a panel discussion on management accounting for professional photographers. Well I was invited, but my contribution was zero (I'll explain in a minute). However the experience brought something to mind that I think is important, so here goes. Having an accountant (and keeping regular management accounts) is like having one leg. A damn sight better than none. But two is much better. The first leg is the data, keeping score. The second leg is analysis: strategising, playing what-if with the numbers, thinking through your options and how they might impact your bottom line. To View More >>

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