Catherine Connor heads Aspire, one of the UK’s foremost training providers for photographers. She knows that business isn’t easy, and requires “buckets of courage”. Your first challenge, she says, is to create a business with the right atmosphere to powerfully influence the tribe you aim to attract — and of course fulfil you personally:   Make it your mission to consider the content of your business. First, study how it feels. Asking yourself if you want to be in your own business is a starting point for most creatives. What is the atmosphere like? Does To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

We admit it - we’re excited to see that our gorgeous new boudoir project has been outed on social media, and we’ve been overwhelmed with enquiries. We’re very grateful, thank you, it’s just happened a little faster than we’d planned, so this is to let you know where we're up to! We’ve finished product design and pricing, but are still working our way through the web site, price calculators and ordering system, which means we may not be able to answer all your questions right now. Still, here are some links you can check out now... 1.Most To View More >>

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

Yesterday I came across these beautiful invitations by Atelier Isabey. I wish I could touch them. I wish you could! Imagine our first sensory experience as babies - touch, taste, smell, sound, vision - how gradually they made the world real and meaningful... And how we realised that the world isn't just out there, that we can design it - make it beautiful - the origin of art, craft, home-making, cooking, gardening... based sometimes on our traditions, sometimes on our own creativity. I know some of us are more conscious of these things than others, but at least for the fortunate among us, finely To View More >>