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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Catherine Connor heads Aspire, one of the UK’s foremost training providers for photographers. She knows that business isn’t easy, and requires “buckets of courage”. Your first challenge, she says, is to create a business with the right atmosphere to powerfully influence the tribe you aim to attract — and of course fulfil you personally:   Make it your mission to consider the content of your business. First, study how it feels. Asking yourself if you want to be in your own business is a starting point for most creatives. What is the atmosphere like? Does To View More >>

This entry was posted in Loves not enough by Catherine Connor | Leave a Comment

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

This entry was posted in Loves not enough by Cate Scaglione | Leave a Comment

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

This entry was posted in , , Loves not enough by Ian Baugh | Leave a Comment

What a difference two weeks make. Before the holidays the word of the day was over. Over Work. Over Shopping. Over Eating! Rested and restored the world looks a different place, and the word of the day is new. New Year. New Treasure Box. New Packaging. New Covers. New Books. New Pages. We’re welcoming 2015 with our most comprehensive product update in ages. And if you’re going to SWPP in London you'll be first to see them — Stephen and Sonya are looking forward to catching up. We'll have more about products and prices in just a few days, but meantime, what did we learn from To View More >>

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I run the Queensberry Bindery - never say "factory"! It’s a great privilege, and we do enjoy watching visitors gasp and smile at how much handwork and care goes into making a Queensberry. So this week, as we release our new packaging, I thought I'd show you how even our presentation box is a handmade product! We love handmade, and we love the companies that practice it, so we felt right at home with Glenn and the team at Artrite. They do a lot of fine art screen printing for New Zealand artists like Dick Frizzell, Stanley Palmer, Michael Smithers and the late Don Binney. You can see some To View More >>

This entry was posted in , by Adrienne Baugh | Leave a Comment