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[caption id="attachment_16947" align="alignright" width="300"] Musée - object of desire, or waste of money?[/caption] It's hard to shake off a reputation for being expensive. It's hard to shake off a reputation for being cheap too. The question is, which reputation do you prefer? Our people get frustrated when they hear, "Oh you guys are so expensive…" In fact this week they ran an email saying, "That's not right!" Their point is we have six different product ranges, six very different price points, and most people are genuinely surprised by what we can offer. My point is that cheap doesn't To View More >>
Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>
This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>
It's been a busy year for Queensberry. We've made some minor changes to our classic albums, but the big news has been the launch of Musée and the Queensberry Press. We're big believers in the principle of "Good Better Best" as a way to tempt your clients' wallets and aspirations, and these new ranges reflect that. Beautiful as they are, we understand that our albums are a luxury for most people. The Queensberry Press isn't about albums, however, but books. Books have their own strengths — they can hold more images, they're as comfortable with text as with pictures — but part of their appeal To View More >>
People have been asking about our Queensberry Press discounts and deals. When you order a press book you'll be offered three deals in Photojunction. Just choose the one that works best for you. The best deals are our "value packages", which offer 40% discount on additional products. The deals vary according to the format you've chosen. You can only choose one (all we can afford at this rate!) but whatever the format you can always get a copy here less 40%. If you want additional copies you can order them at 15% off. The only way to get the original album at a discount is as a studio sample, which To View More >>
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