Sales are coming along nicely for our new Queensberry Print range, thank you! Our introductory special offer is over, but as promised we've just introduced 15% trade discount on Queensberry Print products - for professional photographers only. Here's how you qualify. If you're an existing client with an approved account you will automatically qualify for the discount for the next twelve months. The discount will be deducted in your Workspace shopping cart as you place your order. If you open a new account you will qualify for twelve months from the date your account is approved. After twelve months To View More >>

Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>

The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>

Are you proud of your work? What's it worth? Where do you sit in the marketplace? Cheap and cheerful? In the pack? At the top? If you're not happy with where you are, what are you doing each day to change that? I believe it's very hard to achieve our goals if we don't have our heads and hearts straight, and at Queensberry we have fierce internal debates about two questions that directly affect what we do each day. The first is about our relationship with you, the photographer. You're our customer, right? Our job is to package your images, enhance their perceived value and create new sales opportunities To View More >>

Colour management is one of the cornerstones of digital photography, it is also one of the most misunderstood. Some photographers are experts, some try to ignore the subject, some don't seem to have heard of it, others have read about it on forums or blogs and (kind of) get it. Years ago when our lab went digital, we brought in the experts to help set up our systems and get the best results from our printers. This relationship was not a one-date wonder. Ian and Jessica from NZ Colour Management have consulted to us regularly ever since. One thing's certain. If you use our print-ready service you To View More >>