Blog

Welcome

This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
loading facebook page

SEARCH RESULTS FOR: Sales

Since launching Workspace we've had a lot of requests for an affiliate program, so we're pleased to announce it's finally here! We sell our books and albums around the world. We have customers in countries we’ve never visited, who speak languages we don’t understand. It's no wonder that just like you we depend on the good will and recommendations of our existing customers to generate new business. Our new affiliate program enables you to earn commissions by recommending our products and services to your friends and colleagues. It's a way to encourage our supporters to promote us, and to repay To View More >>

This entry was posted in by Admin | Leave a Comment

Click the screenshots to view them full size Workspace is constantly evolving. If you haven't tried it lately you haven't tried it! This week we’re excited to announce that we’ve just upgraded Workspace slideshows for smartphones and tablets. On iOS and Android devices your image collections now display like mobile apps, which on iOS your customer can even install easily on their home screen. Scroll down for demos, and click the big gold button for an introductory offer! Here's the back story... From Day One our goal for Workspace has been to make it super-easy to host and display To View More >>

This entry was posted in by Admin | Leave a Comment

Although a lot of you love our albums (us too!) we operate on the simple principle that you're running a business, and if you can't make money selling them you shouldn't buy them. But there's no doubt many photographers do struggle. Partly that's because they sell a la carte, and have persuaded themselves that their clients don't want albums. I don't buy it. A la carte is often shorthand for having a cheap headline price, and no levers you can pull to make a better sale. (I'm not saying a la carte's a bad idea, but it needs close thought). As for people not wanting albums, it was the same story To View More >>

This entry was posted in by Admin | Leave a Comment

Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>

This entry was posted in by Admin | Leave a Comment

Are you proud of your work? What's it worth? Where do you sit in the marketplace? Cheap and cheerful? In the pack? At the top? If you're not happy with where you are, what are you doing each day to change that? I believe it's very hard to achieve our goals if we don't have our heads and hearts straight, and at Queensberry we have fierce internal debates about two questions that directly affect what we do each day. The first is about our relationship with you, the photographer. You're our customer, right? Our job is to package your images, enhance their perceived value and create new sales opportunities To View More >>

This entry was posted in , , by Admin | Leave a Comment