Three points! 1. Investigate and determine your clients needs, limitations, and dreams. 2. Establish design objectives. 3. Exceed your clients' expectations. We set the parameters of size, style, and content from discussions with our client prior to the wedding. Having a series of questions to answer on a sheet means you get the information you need. Album type, size, and budget are the first questions. Then how many albums and what these would do. We gauge their response to our sample albums and ask questions about what might be important. We define the style by giving them a key description To View More >>