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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

It's been hard keeping this a secret, but finally we can announce the re-launch of Queensberry's handmade frames.  We took them along to NZIPP Infocus over the weekend and everyone just loved them, so we’re excited to share them with you all.  What's new: A fresh Italian moulding, seven colours, and thirteen sizes from A5 to 40x30 (that's big!), matted or un-matted. Multi-aperture mat templates too, plus sharp prices and no extra charge for shipping. Read on for details and to grab 20% off until August 1st using code FRAMERELAUNCH. To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Studios who want to offer "everything Queensberry" have found our starter kits and treasure boxes very useful in the past, but increasingly the data tells us that • Sample Albums are far more effective sales tools, and • not everyone wants to offer all our materials or colours! In fact many studios show nothing but their samples, and offer alternatives only if they're asked.  Which is why we’ve redesigned our cover swatches and paper samplers to make them more affordable, and also more flexible — so you can show what you want To View More >>

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This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you To View More >>

This entry was posted in Loves not enough, by Megan DiPiero | Leave a Comment