Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

For Jo and Simon of Shoot Lifestyle Photography, several Annabel Williams' photographic training books provided the eye opener they needed to see the wedding industry wasn't quite as 'naff' as they thought... Seven years on, they've just been awarded the Annabel Williams CPT Award, for the Queensberry sponsored Wedding Album Category. Jo says, "This was a real life wedding album we'd designed for clients Andy and Lisa." Their wedding took place in a quirky little tavern which Jo says exposed some beautiful natural light. The light doesn't last long on a UK winters day though, so they had to To View More >>

Wedding and portrait photographers are lucky.  There is an automatic point of difference built into the core of our businesses - our photography.  Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>

Nicky and Richard Barrett are world famous Dressage riders who were keen to document their lifestyle with a photography album they could keep forever. They were recommended to contact Hampshire (UK) photographer Emily Hancock, who is known for her original equestrian imagery of horses and their owners. Emily spent four separate days over six months with Nicky, Richard and their son Milo. She photographed Nicky riding, competing and with her family in a lifestyle shoot with their horses. The first day was in the summer of 2007 and the final day just 10 days before Christmas. The end result was To View More >>