Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

Since launching Workspace we've had a lot of requests for an affiliate program, so we're pleased to announce it's finally here! We sell our books and albums around the world. We have customers in countries we’ve never visited, who speak languages we don’t understand. It's no wonder that just like you we depend on the good will and recommendations of our existing customers to generate new business. Our new affiliate program enables you to earn commissions by recommending our products and services to your friends and colleagues. It's a way to encourage our supporters to promote us, and to repay To View More >>

I'm a bit frustrated! We have two new initiatives to launch but we can't get either out until next week, so I thought I'd try and clear up a few misconceptions about SEO... SEO comes to mind for two reasons. First, in Ian's 14 Tips post a while back he said (rather carelessly!), "10. Link to the venues, florists, dressmakers and other vendors who were connected to the event - another Workspace feature. They'll love you for it, and linking is great for SEO." Someone commented, "Yes, linking is great for SEO, but for the [site] you are linking to, not for you… I'm always wary about linking to…vendors' To View More >>

Have you noticed our finely polished "tech tips" get less Likes than the other posts? :( So I thought I'd just remind you that us tech support staff are real people too. I went to our nation's capital over the weekend as a bit of a family outing. I didn't go to look at parliament buildings. Boring, in fact I didn't even see them in the distance. I went to the Weta Cave, where Weta Workshop is based and where they made the props for Peter Jackson's Lord of the Rings, Hobbit etc. I have to be honest, I nearly had a nerdgasm. Not only because of the artistic ability of the teams who do this work To View More >>

Competition isn't the problem, obscurity is. For years now I've watched frustrated at how little most photographic associations do to promote the idea and importance of wedding photography. More often than not these organisations - run by hardworking volunteers who do great things to educate their members and promote standards - can do little to convince couples that they need a professional photographer. But I'm not going to be frustrated by this any more :) We're doing more to promote our customers I said two months ago that I believe in professional photography, and although we obviously aren't To View More >>