We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

Don't you love the ENTER PROMO CODE box when you're shopping online? Everyone loves a bargain! Workspace coupons allow you to offer discounts in your shopping cart … but why give money away? A few suggestions to think about: – Offer free shipping or a discount if clients spend over a certain amount.  – Throw in something extra. Something that doesn't cost you much time or money, that adds value to their experience without reducing yours! - Offer package deals — maybe digital files with their studio box, or a set of canvases from their To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

We love hearing about the different ways people sell their images and we love that we get to add value to their brand. Below is a series of matted prints photographed by Rachel Russell, based in Marlborough NZ. Rachel sells her prints at the Mistletoe Market in Blenheim, South Island, NZ. We think that's pretty cool and pretty entrepreneurial! When you order individual matted Q-prints they come complete with a Q embossed cover sheet. This not only protects the mat and print, but increases the perceived value. The cover sheet with our Q emboss authenticates that the image To View More >>

It used to be that people would ask me if I used film or digital, generally because they'd heard a horror story. I would show them an album and ask them firstly if they liked the quality of the images, and then what they thought it was shot with. Most guessed wrong and said "film". Back then my using digital could have undermined my perceived value. But what if your choice of suppliers added perceived value to your service? What if you had brides asking about your suppliers? If a client sought you out because you used Queensberry would you be offended? If you don’t tell your clients why your To View More >>