I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>

I'm going to drop two shoes in this post. First shoe: Some time ago Johannes wrote a post he called Crikey ("that's a lot of money for an album"). It made me feel a little fidgety. I thought, we care too much about the quality of our products and services to compromise them, and maybe that's a problem. Clients often say they love what we do, but can we do it cheaper? Sometimes we try. We go about looking at how we could adapt a product, system or idea … but we don't do cheap well. We're as proud of our work as you are of yours, and compromising feels like we're shooting for the moon with an To View More >>

My interview with Rod Ellmore talked about how the close partnership between photographers and vendors in the '70s and '80s helped build some great careers, but it wasn't all positive. One disadvantage was that marketing gimmicks picked up at seminars organised by the vendors propagated like viruses! Like this one - the notorious "couple in the brandy glass". Pam brought us a picture (left) from her brother Martin's 80s wedding to Simone (thanks for sharing!). And I found proof that tacky ideas live on in Photoshop. Now you know I'm a snob – but not as much as I used to be: There's nothing wrong To View More >>

My clients would not dream of paying me $4000 for an empty photo album. Nor would they pay that for a book with somebody else’s photographs in it. They wouldn’t pay me that much even if I supplied them the files to print the images themselves. My clients would pay me $5000 for a book that told a story about themselves that was beautiful, personal, and emotional. The tooth fairy only pays up on the real thing. What is a sample album? Sample albums have several jobs. The main one is to set up an expectation. An expectation of quality, style, and professionalism. Our sample album(s) are what To View More >>

We know the feeling – you know there must be a way to do something, but you just can't figure it out.    Here's an example: there's no standard "title" aperture in PJ Remix, so how do you add a title? There are actually two ways to do it. The easier way (but maybe also easier to get wrong) is simply this: Add a blank aperture to the layout using the Add button (left image, above) Change the aperture to Customise (right image, above) Uncheck the Constrain Proportions box and enter the values directly. Easy as long as you remember the values: 112 wide by 200 high , as above. Whether you use To View More >>