Follow the links for "the story so far" in our series on the recession... Yes, times will be tough for a while but you shouldn't assume the sky is falling. It makes no sense to sacrifice your business and market reputation to survive the short term challenge. Instead you may need to pull your horns in and find ways to prosper while others decline. A good place to start is by analysing your budget and business model, and we have a spreadsheet to help with that. Most people react to the threat of declining sales by saying, "I've gotta cut my costs". Everyone needs to work out their own figures, To View More >>

It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, To View More >>

The New York Times caused a ruckus a couple of days ago with an article pointing out the negative impact on professional photographers of a number of trends: the decline of the print media and therefore print advertising; the rise of digital imaging, stock photography and photo sharing sites; the flow-on opportunities for pro-am enthusiasts who don't face the same commercial imperatives. Christian Oth runs an upscale Manhattan studio. Here's his response - Ed. The New York Times posted an article about how photography is on a shrinking path. It is an interesting assessment of the state of assignment To View More >>

Remember your first time? Doing whatever. Maybe photographing your first wedding? Years back when Subway turned up in New Zealand it took me 10 minutes and enough questions to drive mum up the wall to finally place my order. Why? Because I didn't know how. I've just committed to spending a lot of money on our wedding photography, but before I did, I was nervous. Not so much because of the money, but because I wasn't sure what I'd get for it. It was my first time. I'm in the industry, talk to photographers all the time, and write articles about marketing and business every day.  But I still felt To View More >>