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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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As told to Cate Scaglione - Life As Fine Art “Fear is the lengthened shadow of ignorance.” ~Arnold Glasow As artists we are a different breed within the human race. Our right brains guide us with a heightened sensibility, to help us translate the world in an emotionally meaningful way. We’ll witness the same events and circumstances entirely differently than others, and often with more intensity. These are our blessings, except perhaps when the worst demon surfaces. Fear. All humans experience fear in one form or another. But is all fear bad? Is there such a thing as beneficial, To View More >>

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We're excited about the feedback for the new Workspace release. And from reading your emails it looks like our new storyboards will put smiles on a lot of faces. Originally storyboards didn't get much attention, but when we introduced blogging that changed. We realized pretty quickly that they needed a revamp. So let's look at what we have done: Storyboards are made up of templates designed to display groups of images, which Workspace then exports to create a single JPG. Use them like building blocks - choose a single template or add several To View More >>

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Our support team deals with photographers all day, every day. We know how people struggle with technology. And we think the software that professionals use can be part of the problem… making things worse, not better. How does this make sense? - Hosting your images with one provider, but your website somewhere else. Creating customer websites with a third provider, and mobile apps with a fourth. Designing albums with a fifth, and proofing them with a sixth. Branding your blog images with a seventh, but actually blogging somewhere else again! Each time there's another piece of software to To View More >>

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"Value your time, skill, training and art" - Today we're talking to Lauren & Delwyn about the photography industry, designing albums and building your brand.  • Tell us a bit about yourselves and how you got into photography Delwyn and I are both trained Graphic Designers, Delwyn at Unitec, and myself at Waikato University. We met through a mutual workplace in 2008, and started second shooting weddings for each other. • How do you promote your business and build your brand? We work hard to create a strong 'word of mouth' brand. We also take advantage of the internet as much as we can To View More >>

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We love hearing about the different ways people sell their images and we love that we get to add value to their brand. Below is a series of matted prints photographed by Rachel Russell, based in Marlborough NZ. Rachel sells her prints at the Mistletoe Market in Blenheim, South Island, NZ. We think that's pretty cool and pretty entrepreneurial! When you order individual matted Q-prints they come complete with a Q embossed cover sheet. This not only protects the mat and print, but increases the perceived value. The cover sheet with our Q emboss authenticates that the image To View More >>

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