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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>

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The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>

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Are you proud of your work? What's it worth? Where do you sit in the marketplace? Cheap and cheerful? In the pack? At the top? If you're not happy with where you are, what are you doing each day to change that? I believe it's very hard to achieve our goals if we don't have our heads and hearts straight, and at Queensberry we have fierce internal debates about two questions that directly affect what we do each day. The first is about our relationship with you, the photographer. You're our customer, right? Our job is to package your images, enhance their perceived value and create new sales opportunities To View More >>

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The Image College in association with Queensberry, is bringing Johannes van Kan to Australia for a brief visit in August/September to present one day seminars in Brisbane, Sydney and Melbourne. The heart and soul of the high end wedding album Winner of the 2010 WPPI Album of the Year, and multiple winner of the NZIPP Iris Awards Wedding Album of the Year, Johannes van Kan is one of an elite group of world class photographers creating profoundly beautiful albums for his wedding clients. In this event Johannes will take you on a journey beginning with: - Why he does what he does - The thought processes To View More >>

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Supported by Canon, GM Photographics are bringing their successful wedding and portrait business seminar tour to New Zealand. Graham Munro and Lauren Bootland have already enjoyed a sell out tour across Australia and are now bringing their wisdom and experience to the land of the long white cloud. There are two different types of seminar available in each city: THE MASTERCLASS: Together, Graham and Lauren will host a full day seminar full of the fundamentals of what makes a business successful in these current economic times. Tips and motivation that are actually working in many businesses right To View More >>

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