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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>

This entry was posted in Loves not enough by Megan DiPiero | Leave a Comment

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Ant Green  about what makes a New Zealand summer, and our unique festive season, so special. Ryan Heath Titahi Bay, Wellington. Ryan Heath Titahi Bay, Wellington. Do you have a favourite or secret go-to spot in NZ? What a tricky question! I love exploring new places. However, there is this one place that To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

It's easy for us to never think about the galaxy we're part of. Even Star Wars is about galaxies far, far away! But Paul Wison says that when you're away from the city, and your urban life, you see things in a very different light — literally. "You see stars like never before – whole galaxies gleaming in the distance, and suddenly you experience a combination of feeling both very insignificant, and incredibly lucky to be standing, frozen in time, staring into the distance and admiring a view that has taken aeons to conspire." Paul is a New Zealand wedding and astrophotographer To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

We spoke with Californian photographer and mentor, Glenn Lee Robinson, about what makes a good mentor, how mentors have helped him, and what advice he’d give to those seeking one. Glenn began taking photographs in 2010, when his friend gave him a canon DSLR. He quickly fell in love with the hobby and soon turned professional, photographing graduations, portraits and weddings. In 2015, he discovered the exhilaration and satisfaction of capturing outdoor landscapes. Now, his Hike & Shoot initiative focuses all his energy. Glenn puts his success down to being interested and resourceful, To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Travel photographer Lola is a Kiwi born and bred, and her work inspires the adventurer in all of us. She has a bubbly and life-affirming attitude that shines through her photography, and motivates us to get out and explore. We’ve partnered with Lola in her photography exhibition, Aqua Frizzante. Driven by the calmness and solitude the ocean can bring, she focuses on movement and textures as she floats alone, with a more abstract approach than we’re used to. We can’t wait to see what she’s installed. Details below.  Lola got into photography at a pretty To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment