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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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At Izo Photography, outsourcing frees up time to do the things they love. Photography is a form of self expression, and that's why Jimmy from Izo Photography fell in love with it. After picking up his partner Shona's old DSLR camera, and discovering it was for him, he began to pursue a career in professional photography, which he absolutely loves.   After "practice, practice and more practice", Jimmy's advice to photographers is to outsource work from as early on as possible. When Izo first started out they did everything themselves, but they soon To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

“Taking pictures is savoring life intensely, every hundredth of a second.”  ―  Marc Riboud To celebrate a social media milestone Kelly Wolfe held a competition. She asked her followers to send in their stories, with one of them winning an afternoon photo shoot. You can see why Kelly decided to use the photographs, of Chase, Deo and Brody, the perfect three, for her Queensberry sample album. The dogs' owner (also called Kelly!) says her first and oldest fur baby was Brody, a "Sibord" — half Siberian Husky, half Border Collie. "He To View More >>

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As a social photographer, it's so easy to get caught up working for clients and watching our bottom line that creative inspiration can become just another item on our To Do list. So how can we stay inspired, and so do our best work for clients, without getting burned out? How can we fill our 'creative well' regularly?' as Julia Cameron from The Artist's Way would ask. There is a way and it's called Instagram. As long as you can get online, inspiration can be yours in a non-stop stream of talent and buzzing creativity. When Instagram first arrived, it was known for its over-processed To View More >>

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>

This entry was posted in , , Loves not enough by Justine Ungaro | Leave a Comment

As told to Cate Scaglione - Life As Fine Art Thanks to the digital revolution our culture is by far the most photographed generation in history. Without planning or purpose, people now take pictures simply to share them on a global scale. Sociologists are enjoying a field day over the reasons why, but certainly with Facebook, Instagram, Twitter, Tumblr we have so many ways to broadcast intimate moments with family, friends, pets and our last meal. Which means professional photography is becoming less relevant and less profitable, right? Or is it? The anti-selfie When a client hires a highly To View More >>

This entry was posted in by Cate Scaglione | Leave a Comment