Late last year Ian and I caught up with award winning photographer Bruce Gabites at his new Auckland studio. He'd just won his eighth straight Kodak Gold award  in the Wedding Album category, and we wanted to find out his secret... We spent a morning talking with him about why he enters photography competitions and what makes him so successful, the affect winning awards has on his business, and albums – the part they  play in his packages, and how he goes about selling them. To listen to our interview with Bruce Gabites click here (22 mins). Cheers, Nigel PS Bruce recently shared some To View More >>

In 1981, I was on a fishing boat chugging from Tulagi to Guadalcanal in the Solomon Islands, taking the Asian Development Bank auditor to catch his plane. He said to me, “Have you heard of a company called Apple?” Ah, no. “They could change your life”, he said. “Anybody can have a computer now, and just imagine what it could do in your warehouse.” Back then, managing a boat yard in the Solomons involved importing everything from hammers and nails, and nuts and bolts, to the Caterpillar engines that drove the ten tuna pole and line catcher boats we were building. Our warehouse was a To View More >>

Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>

Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>

In my posts a couple of months back about album marketing I suggested that you need an entry-level price that doesn't scare people. That prompted Darlene to tell a good story... "If a bride has a Mercedes budget and your prices start at Ford, she won't even come look at you. I've seen that in action with some of my clients. "One guy from a rust-belt town was charging $1500-3000. He told me, 'I can't sell your albums – they're too expensive and I can't get $5000 for a wedding round here'. "I told him he'd be surprised to learn, then, that one of his competitors (20 minutes away) was using To View More >>