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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

What is "aspect ratio", and why can it be a problem? The aspect ratio of an image is the ratio of its width to its height. Unless the aspect ratio of a print or frame matches that of the camera image from which it is made, the original image will need to be cropped. What to do When shooting, bear in mind the finished print that you want to sell. If you frame the subject tightly (with important content out to the edges of the image) you won't be able to crop — you'll need to order prints with the same aspect ratio as the camera. Since most digital camerals have an To View More >>

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How do you target high-end clients? How do you stand out from the crowd? What types of albums could you, or should you, offer? Those are all good questions. Today we share why Duo albums might be the answer.  01. Turn your images into art What make Duos different are their unique pagemount mats. They frame your images with a striking key line, created by meticulously hand-trimming and mounting each print to fit inside the mat opening — each one presented with the same care and attention as your framed wall art. 02. A package superstar If you're To View More >>

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The beautiful imagery in our album of the week caught our attention as it went through the bindery — we love how the natural elements and earthy tones work perfectly with the Tan Faux Leather. Photographer Jon Gazzignato of Tasmania, Australia, shared some of the stand-out moments from the day. "The wedding was held at Riversdale Estate in Tasmania during Summer. The ceremony was supposed to be out on the courtyard overlooking the vineyard and Coal River Valley." "Just as the bride was about to walk out, a storm To View More >>

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Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment