More from Mark Miller: Press books - I agree with everything you say. At Focus I had a great conversation with Danny who suggested that 'everyone' did digital, ie it was commonplace with suppliers but that Duos were the really unique albums. I agree. Aren't QBY digital albums really just a fancier, more expensive press-book? Again, that's not meant to be insulting, I'm just trying to add to the conversation. FWIW, I've stopped offering digital albums (other than mini copies) and will move to a Duo only offering for next season. No offence taken. I love our digital albums, and so do many of our clients. I believe ours are as good as they get and I don't think either of us intends to belittle them. But as one of my favourite marketing books, Differentiate or Die, says, you can't win on "quality". On that basis Hyundai probably beats Alfa Romeo, but we all know it's not that simple. Quality doesn't differentiate. It's necessary but not sufficient. I'm not trying to talk you out of your decision but if I ran a studio I would probably include a digital album (flushmount for the visitors) and I would think seriously about press-books too. But I would not want them to define me. I used to say in seminars, "If you can't think of five things that differentiate you there is probably only one – price." Cheers, Ian