Caring is an attractive quality we're all drawn towards on some level. We notice when people care for us, or someone else, or some thing. And it makes us feel good. Take Gail or Natasha or Sonya here at Queensberry. They make people feel good all day because they genuinely care about the person on the other end of the phone. And trust me, people notice it. When looking for a wedding venue, we noticed how much one venue cared even before we'd visited. They wanted us to have the fullest experience possible when visiting their venue, so suggested we come by one Saturday morning before a wedding, and get a real sense of what's possible. Then when we got there, the owners cared enough about us to personally show us around. They sat down and got to know us, and what our perfect day could look like - not how much we had to spend. We booked them then and there. At the weekend we had another consultation with them and found it refreshing to have someone (other than family and friends) care so much about our day, they could challenge us about our ideas and suggest better ways of doing things. Again, we left feeling loved. Like all their clients would... And that's good for business. From day one they didn't tell us, but showed how much they cared - about us, about our wedding day, about our guests, and just like our photographer and jeweller, about what they did. That's very attractive. Cheers, Nigel