I'm looking at a truly beautiful print (sorry I can only show you a 233K JPEG). Where does it's beauty come from? It starts with a beautiful flower. I don't know who bred it or nurtured it, but I wish I did. It's a beautiful composition. I do know that the stylist was Katie Lockhart, the photographer Sjoerd. It's a beautiful file, worked to perfection at Alt group as part of our re-brand last year. And it's beautifully printed. Here's the thing. The beauty in the print is totally dependent on everything that went before. Break the chain and you're left with ordinary. Normally in our business we're dealing with people, not roses. And storytelling is (even) more important than style. But when we see a beautiful outcome like this, it's the result of a whole lot of things done well. Cheers, Ian PS The prints I'm looking at aren't silver halide. And there are three of them, all subtly different on different stocks. All beautiful. We're having a great time playing around with things right now ;)