Who do we hope will read our Bride Book? Your clients! Our Bride Book is designed to drive business your way and add value to your photography. We currently include two books with every album we sell. Here’s how we suggest you use them. Don’t give them to the bride and groom Yes, we include books with each album, but they’re not for that happy couple ... they’ve already purchased. Take them out of the box and use them to book more weddings and more albums. When they book with you, give couples a copy to take home They’ll have something beautiful to confirm the value of Queensberry albums, to associate your good name with ours – and to combat any buyer regrets. Alternatively give clients a copy to take home with their album design. It will help connect them with the beautiful album they're about to receive. Either way the bride book may just lead their friends your way. Give prospective clients a copy too Same idea. What happens when friends and family ask, How much?? Anxiety. Now they’ll have something lovely to show people. Someone may be inspired to contribute to it as a gift. And who knows, their friends may get introduced to Queensberry and you. Use them at bridal fairs You may not want to hand them to everyone, but keep them handy for genuine prospects. You can order extra copies if you wish – check out your pricelist. But the photography isn’t mine... No, it’s from other Queensberry studios, beautiful and anonymous. It’s not your photography, it may not be your style, you may not even like some of it. If any of that’s an issue just say so. Everyone will understand.