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After all my talk about branding, I suppose I need to acknowledge that you don't have to buy "brands".
The truth is most people don't.
Commodity products sell on price (low price), and of course some brands do too ("The Warehouse, Where Everyone Gets a Bargain").
But what Queensberry sells is "packaging", and the purpose of packaging is to enhance the product.
When the packaging is albums and the product is your photography, it's important to ask how much enhancing will be going on if you buy on price.
It could be that much harder to avoid selling on price as well.
Cheers, Ian
Tweets that mention You don’t have to buy brands | Queensberry Connects -- Topsy.com
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April 26, 2010, 2:02 am
said:
[...] This post was mentioned on Twitter by John Schafer. John Schafer said: When the packaging= albums and the product= your photography...how much enhancing will be going on if you buy on $. http://bit.ly/c5alU7 #fb [...]
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