There's a cool vibe to our webinars, for us anyway. It's generally early morning here, so we're just kick-starting the coffee machine (the Aussies have it even worse - sorry guys), while on the other side of the world the Brits are feet up with a beer, or sipping cocoa in their jammies. In North America it's the middle of the day, so maybe sitting down with us is a chance to take it easy too. How much do you need to charge? Click here to watch it full screen on our vimeo channel. We were a little nervous about this one because it's new content, we only had an hour to talk about a subject we could thrash around for hours, and we had no idea what you'd think! Well we struck a chord. We got another big crowd, the biggest flood of comments and questions we've ever had, and… A lot of people want to get their hands on our Minimum Average Sale Calculator. Click here if you'd like to use the calculator yourself (you'll need to login). Do let us know what you think. Comment here or feel free to talk prices etc with your account manager. Cheers, Ian PS An hour was definitely not enough. We're going to arrange some follow-ups as soon as we can do it. Unfortunately Stephen and I are on the road for a couple of weeks. PSS Fire up the calculator and play what-if with these: • What if I can't get my price? • What if my sales go up ...or down? • What if I cut my costs or prices? • What if I offer shoot-and-burn? • What if my bookings still go down? • What if I hire staff or a second shooter? • What if I rent a store-front studio? • What if I outsource my post-production?