Interesting question from Sergey on my Opportunities post. What do you do if people want this cool album that they've never seen before – but they want to postpone the purchase, maybe until their first anniversary. Here's what we think. As they say, a bird in the hand is worth two in the bush. I'd look for a way to sweeten the deal and get a commitment now. OK, we hate the D word, but maybe a discount would do the trick. Or arrange monthly payments via credit card, preferably with a deposit to cover your costs. Anyway, try hard for a commitment now, and get the album out there working for you. In twelve months your chances of a sale will be much less. But here's our main point. Cherry picking like this is a problem if you sell "a la carte" instead of using packages. It's a fair assumption that most people have no idea what professional photographers like you do, and what they do "know" is largely defined by price shoppers, your budget competition and stuff they read on The Knot etc. Packages enable you to show them – wow them – and define what you'd like them to buy, and the price. They also enable you to be generous if they commit ahead of time to what you want them to buy. Sergey had another comment. After seeing Queensberry type products many people won't settle for ordinary. Packages (Good, Better, Best) are a strategy for handling that too. We have a webinar coming up tomorrow on these very topics. Click here for more details, and to register. See you there? Cheers Ian PS Yes, we know every studio is different, so maybe packages aren't for you. Worth thinking about though. We also agree packages need to be flexible. PPS You could also check out our Knowledge Base for more on album-based marketing (you'll need to log in).