Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients.

The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional.

Here are a few simple ways to make product sales feel natural and genuine:

1. Show, Don’t Just Tell

Always have stunning samples on hand. Let clients touch, hold, and flip through your work. Tangible products create emotional connections — and once they experience the quality firsthand, they’ll get it. 

If you don’t meet clients in person, create a dedicated product page on your website to give them that “in-person” feel online. Feature your products regularly on social media, too — it sets the expectation that printed pieces are part of your service.

2. Include Products in Your Packages

Rather than offering products as an afterthought, build them into your premium collections. When they’re included from the beginning, clients are more likely to invest.

You can also offer print credit instead, allowing clients to apply it toward their favourite products once they’ve seen their images. Either way, the goal is to make product purchases feel like a natural next step.

3. Promote Products When You Deliver Their Gallery

This is your moment — they’re excited and ready to relive their experience. When you send the gallery, highlight your print store and include a discount code. This not only encourages them to purchase for themselves but makes it easy for friends and family to order too. If you're using Workspace, try creating product bundles (packages) — they offer great value and make it easier for clients to say yes.

4. Pre-Design Their Album

Don’t just ask if they want an album — show them what it could look like. A pre-designed album featuring their own images is incredibly powerful. Clients often form an emotional connection with it and can’t imagine leaving it behind. This approach turns “Do you want one?” into “How would you like to customise this?”

TIP: You could use our auto build album function in the Workspace Album Designer to quickly create their pre-design and reduce the time this takes.

5. Speak with Passion

When you talk about your printed products, speak from the heart. Share stories of clients who treasure their albums or framed prints — and how much they mean to them. When you’re genuinely excited, your clients will be too.

Printed products are more than just a sale — they’re the lasting legacy of your work. And when clients walk away with something beautiful in their hands, it deepens the value of what you do.

You don’t need a “hard sell” — just the confidence to guide your clients toward something they’ll cherish forever.

Alexandria x