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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Tagged under Albums
andrewgardner
on
February 13, 2010, 2:50 am
said:
Does anybody find this worrying?
Will Queensberry's aim to build their brand amongst brides not turn the brand into a commodity? At the National Wedding Show (London) in October 2009 there was a photographer with a big sign 'cheapest GraphiStudio albums here' (or words to that effect). I think he also might have been offering to 'price match' as well.
It would be such a shame if that started to happen with Queensberry albums.
What's stopping Johannes prospect emailing around other photographers to see who does the cheapest 15x15 black leather album with embossed cover? In her mind, it's the album she wants and it doesn't matter who she gets it from, because Queensberry have done a good job of making their albums desirable.
Obviously we can't be complacent and we should always be thinking of unique and original ways to make ourselves stand out. But I have a niggling feeling that what Queensberry thought would help us out will actually work against us.
What do you think?
Will Queensberry's aim to build their brand amongst brides not turn the brand into a commodity? At the National Wedding Show (London) in October 2009 there was a photographer with a big sign 'cheapest GraphiStudio albums here' (or words to that effect). I think he also might have been offering to 'price match' as well.
It would be such a shame if that started to happen with Queensberry albums.
What's stopping Johannes prospect emailing around other photographers to see who does the cheapest 15x15 black leather album with embossed cover? In her mind, it's the album she wants and it doesn't matter who she gets it from, because Queensberry have done a good job of making their albums desirable.
Obviously we can't be complacent and we should always be thinking of unique and original ways to make ourselves stand out. But I have a niggling feeling that what Queensberry thought would help us out will actually work against us.
What do you think?
steveholcroft
on
February 19, 2010, 6:08 am
said:
Thinking out loud: is it possible to suggest a code of conduct whereby, for example, a photographer should only supply albums to his own clients, thereby making it in the interests of the photographer to charge a proper price, rather than make a quick buck from a wedding he/she didn't shoot?
Johannes
on
February 17, 2010, 12:34 pm
said:
I thought that what you said was very relevant and am writing another post on it.
