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Prompted by the unfortunate demise of Spicer Hallfield, which was once the UK’s foremost album manufacturer, I emailed our list in the UK yesterday. The gist of my message was that their ex customers should think twice before choosing a replacement supplier – especially if their gut reaction was to look for someone offering a similar product at a similar price. My email generated quite a lot of enquiries for Sonya's team, plus some feedback that I thought I'd discuss over the next few days. But let me start with the tough one... Someone called my email an "unbelievable bit of ambulance chasing". Hmm, I'd agree if we were offering discounts to ex Spicers customers, or matching their prices for six months. As it is, ALL we offered was something to think about, which I'm personally happy to stand by. You can read what I said here. (And when we first heard the rumours, I touched on some of the same points here.) Cheers, Ian More feedback tomorrow.
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Miguel
on
June 11, 2009, 7:56 am
said:
I suppose I miss their point. Won't those customers need to find a new supplier, and shouldn't it stand to reason that you would approach them with your offerings? Some people see monsters behind every door.
 
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