When was the last time you opened one of these? Ours go straight in the recycling. What happens when you (or your customers) decide you're over Facebook, or stop clicking on Google Adwords? In this video Gary Vaynerchuk asks a bunch of event marketers how many of them said five years ago that they'd never have a Facebook account … but now they do. He says we need to ask ourselves where our customers will be hanging out in two years time. Hey, you could be on Snapchat or Vine! There's no point fishing in the wrong spot, and those fish are schooling all over the place. Partly because marketers (including you and me) ruin everything by pushing so much stuff at each other that we really don't want. So we move. http://www.youtube.com/watch?v=Y7FVOSA9jIE So the challenge is, how to handle the fact that when you need to build an audience on the next big thing in social media, you're starting from scratch? I think your constant goal should be to invite people back to your place - your URL, your blog, your website. So they may start from a different place, but their destination remains the same. A very good reason to get your free customised URL from Queensberry Workspace. Click here for a taste of what made Gary successful. (I picked it because of the New Zealand connection … and of course he doesn't do these very successful videos any more!) Cheers, Ian PS If you like our posts, please share them with your friends. If you think we're "pushing stuff nobody really wants", please tell us :)