And dare I say it, 'Free' is pretty popular... Danny's throwaway line got a few negative reactions ... despite Wired's Chris Anderson saying "free" is the default price on the internet. And PJ is free, right? (We explained why here.) The counter argument is that sure, we all like free stuff ... but templates save you time by utilising the fruits of other people's. And that justifies the cost. I totally agree, but still people persist in giving stuff away online. Open source software ... free reports about how to take your business online ... the list is endless. Sometimes free comes without strings attached, and is pure generosity. More often it has an agenda: to get attention, to build an audience, to show people what you can do. Nothing wrong with that. Even physical items can be really cheap if they're the means to sell an on-going item, like razor blades, printer cartridges or talk time. But there is no such pay-off when it comes to templates. Team PJ has simply ported their old templates to the store, and they've always been free. There are some top notch designers offering templates in the PJ Store, and of course they're worth paying for. The question Danny is asking is, "How much?" Cheers, Ian