About twelve months ago Jonas Peterson left his high profile, high paying position as a leading advertising copywriter to become a full-time photographer... In his first year on the block he shot 42 weddings and jumped to number one in Google rankings for 'Brisbane wedding photographer' (actually he did that in two months). He's booked 15 destination weddings so far this year and describes his business as 'wedding photography with a touch of awesome'. He's built a loyal following on his blog (over 2000 hits a day), has over 1450 followers on Twitter and a similar number of fans on his Facebook page. All reflect his engaging style and are well worth a look. Johannes van Kan talks to Jonas about how he got up to speed in just 12 months, how he uses social media to get his message out there and his workflow and approach to albums. Click here to listen to Johannes' interview with Jonas Peterson (40 mins). Cheers, Nigel PS Skype dropped out in the middle of the interview, so you might notice a little awkwardness where I've stitched together the two halves of Jonas's response to one of Johannes' questions.