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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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My last post said that press books are great but they’re everywhere. "And that's the problem." Someone here was a bit concerned about me saying that. "Won't it put you offside with a lot of photographers?" Maybe. Although if you disagree I hope it's something to think about rather than get upset about. But the fact that many people do disagree is a good thing, at least for us and our clients. If our albums were everywhere they'd have no value. To you or to us. For example see the comments here. Does presenting your imagery in press books trumpet your high-end quality to the market? I don't think so. What we say to prospective clients is, "Do you get it?" Everyone who doesn't get it is an opportunity for everyone who does. Cheers, Ian PS And would our staff rather be machine operators than artisans? I don't think so.
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