Three things I love...

Metaphors ("Remix 'Collections' are like iTunes Playlists").

Stories (like Danny's PJ speed test).

One-liners ("Colour management used to be just calling the lab to complain about your prints.")

Words, that's all...

But they make you think. They illuminate what you're saying and make it memorable. They use the familiar to explain the unfamiliar. They're gems of great price if you polish them till they shine, and really awkward if you don't. Cheers, Ian A few more from Bob Tulloch's seminar in Auckland last Wednesday:

Our clients have two motivations, love and pride.

We're their artist and their historian.

My sales assistant was so successful because she had no idea how much to sell.

Thanks for the series, Bob - it was great.