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Framing your photography

Bob had another noteworthy one-liner in his seminar: "Gen Y is about to discover the difference between a Want and a Need." You need to understand that Bob was sharing the stage with young Danny, and there were plenty more Gen Y in the audience... I'm a Boomer like Bob, so I was fine with it, but Danny said, "I wonder whether he offended anyone?" FWIW it made me think about two aspects of "framing" your photography.

Bob used certain words to describe his role (artist, historian) and what motivated his clients (love, pride). He's framing his photography as a Need, not a Want. Something they can't do without.

The other aspect of Framing is tailoring what you say to your audience. Maybe some of his audience didn't like his Gen Y comment.

    Cheers, Ian PS If you want to turn off a boomer, try this marketing line on them: Click before you croak! Some of us laughed.
    Tagged under Audience, One Liner, Opinion, Tailoring
    This entry was posted in by Admin | Leave a Comment
    Rebecca Watson
    on
    February 20, 2009, 5:55 am
    said:
    As a gen Y, I guess some people around me are starting to discover the difference between a want and a need. However it is also important to point out that a lot of gen Y'ers still have not learnt (and probably never will learn) the difference between a want and a need. Just keep tick tick ticking it up! Anyway . . . One thing I love about Queensberry albums is there is no debate as to whether it is a want or a need, a Queensberry album is a necessity!!! I have witnessed the icicle shooting stare that the new bride gives her groom when he suggests that "You have really got into scrapbooking after making all of our wedding invites by hand, maybe you could make our wedding album too?" Moral of the story . . . don’t come between a new bride and her Queensberry album!
     
    Reply
    Ian
    on
    February 21, 2009, 10:01 am
    said:
    I love the story, Karen. Thanks for commenting.
     
    Reply
    Ian
    on
    February 21, 2009, 10:01 am
    said:
    I love the story, Karen. Thanks for commenting.
     
    Reply
    Rebecca Watson
    on
    February 20, 2009, 5:55 am
    said:
    As a gen Y, I guess some people around me are starting to discover the difference between a want and a need. However it is also important to point out that a lot of gen Y'ers still have not learnt (and probably never will learn) the difference between a want and a need. Just keep tick tick ticking it up! Anyway . . . One thing I love about Queensberry albums is there is no debate as to whether it is a want or a need, a Queensberry album is a necessity!!! I have witnessed the icicle shooting stare that the new bride gives her groom when he suggests that "You have really got into scrapbooking after making all of our wedding invites by hand, maybe you could make our wedding album too?" Moral of the story . . . don’t come between a new bride and her Queensberry album!
     
    Reply