Bob had another noteworthy one-liner in his seminar: "Gen Y is about to discover the difference between a Want and a Need." You need to understand that Bob was sharing the stage with young Danny, and there were plenty more Gen Y in the audience... I'm a Boomer like Bob, so I was fine with it, but Danny said, "I wonder whether he offended anyone?" FWIW it made me think about two aspects of "framing" your photography.

Bob used certain words to describe his role (artist, historian) and what motivated his clients (love, pride). He's framing his photography as a Need, not a Want. Something they can't do without.

The other aspect of Framing is tailoring what you say to your audience. Maybe some of his audience didn't like his Gen Y comment.

Cheers, Ian PS If you want to turn off a boomer, try this marketing line on them: Click before you croak! Some of us laughed.