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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Tailoring

We believe that the best way to sell albums and other products is to create a tailored line that suits your market, personal imagery and brand. And we’ve realised that one little thing standing in the way is that you can’t customise our current cover material swatches to help you do that — select products, materials and colours, and then guide your clients to the right choice. So we've decided to relaunch our cover swatches to suit. We're now offering two different cover swatch tools, to choose your materials and to display them beautifully to clients.  Full Cover Swatch To View More >>

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It’s no wonder Luke and Chantal’s wedding album caught our attention. For starters, there were three albums, not one, and the first two featured the most amazing celebrations at a fabulous location. We certainly did “wish we were there”. Luke and Chantal were married in April 2007 in Mauritius, East Africa. Chantal had wanted to have her wedding at The One and Only, Mauritius since she was a little girl and spent time there with her family. The festivities lasted five days and included a welcoming cocktail hour, beach Olympics, a salsa party (featuring Emilio Estevez and his salsa dancers) To View More >>

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Bob had another noteworthy one-liner in his seminar: "Gen Y is about to discover the difference between a Want and a Need." You need to understand that Bob was sharing the stage with young Danny, and there were plenty more Gen Y in the audience... I'm a Boomer like Bob, so I was fine with it, but Danny said, "I wonder whether he offended anyone?" FWIW it made me think about two aspects of "framing" your photography. Bob used certain words to describe his role (artist, historian) and what motivated his clients (love, pride). He's framing his photography as a Need, not a Want. Something they can't To View More >>

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