This post on Cam Grove’s Instagram made our day, and we so agree that first impressions are lasting impressions.

I once read an article in PDN about photographer's studios, and this one photographer was explaining how he had dropped thousands of dollars on buying this particular handle for his front door. He reasoned that the first physical contact that prospective clients had with him and his business was when they opened the door to his studio. He wanted that initial touch to immediately convey all the things intrinsic to his business; strength, substance, craftsmanship... It's a story that really stuck with me. First impressions are everything.

I myself am a tactile person, I love working with my hands, feeling textures etc. When I sit down with prospective clients, their first impression of my work in a physical sense is in handling one of my @queensberrynz albums. The reactions are always the same; they're blown away by the grandeur of it all, from the contemporary leather covers, through to the faultless binding and Fine Art stock. I've had so many clients sit down without any intention of ordering an album and then upon viewing one, have walked away knowing that having an album has just become a non negotiable.

I like to think it has something to do with the images they've seen, but I know it has an awful lot to do with @queensberrynz craftsmanship!

Cam, thank you for supporting and trusting in us. Check out Melbourne photographer Cam Grove's website here, or visit his Instagram page.

Melissa x

Album above is a 14x10 Panorama Flushmount.